I have managed to get my hands on some Apacs badminton rackets to test. Readers of my other blog will have seen some Apacs reviews in the past. I have a good relationship with the guys at Apacs UK, and they regularly send me some of their latest offerings. This past week has been no exception, and i now have 4 racquets on test. They are the Fusion Hotshots 7777 and 7778, the Tantrum Power 160, and the Nano 7007 Power.

All have been strung at 28lbs tension with Apacs string. In the next few weeks i will be posting my reviews of these rackets. I think i have tested about 7 or 8 Apacs rackets in the past including the Edgesaber 7 and 10. The latest batch are not on sale yet, so i have a bit of an inside scoop of things to come.

The new ranges which are on sale in the UK at the moment are a move away from the Yonex clones that people associate with Apacs. They are moving up in the badminton scene with a strong product range this coming season. There are going to be many more rackets to choose from, and they will cater for all types of players. The one’s i have received are a case in point, they are all different, with different balance points, weight and flexibility.

Apacs are already strong in the far east, particularly in Malaysia where they are sponsoring some of the national players. It is only a matter of time before they get some good players from the UK and Europe to help strengthen their brand name awareness. These are changing times, especially with Yonex losing some of their sponsorship deals. The market is becoming a little bit more of a level playing field again, and so called smaller companies are making the most out of it.

The key to all of this is the product. It has to do it’s job. It has to offer quality and be affordable. Customer service is also very important. Apacs sell their own rackets from their own website, so you get to deal directly with them. When they start to attract more customers then no doubt some online retailers will want to sell their stuff. This is for the future so we will see what happens.

On a completely different note, the Li Ning badminton racket revolution is well under way. I am seeing hundreds of daily searches for these rackets on google. People want to get their hands on them and nobody really knows what the hell they are like. It is all down to their sponsorship of the Chinese national team. One thing is for sure, retailers in the western world are just waiting to be able to sell them. Whoever gets in first will make a whole load of money no doubt. I imagine they will not be cheap either, they will have to be expensive to get some of the money back that they invested in their sponsorship deal.